We are living in a crowded age. Busy is normal, and attention is hard to capture and keep. You want to be noticed and MEMORABLE. Are you doing enough? Unless you’re satisfied with a “me too” existence, you probably aren’t doing enough but are eager to learn. Afterall, That’s the reason you’re reading this post. Don’t worry, you can get better. You will get better. I just finished reading Michael Hyatt‘s book, Platform: Get noticed in a noisy world. In it, he gives a detailed “how-to” on building your social media platform and how to utilize it appropriately, intentionally and authentically. Platform is the BIG PICTURE, 30,000 foot approach to strategically building your personal brand. You must read it. What about the SMALLER PICTURE, the 10,000 foot level, tactical approach to getting noticed and DIFFERENTIATING yourself? This is a simple list of things you should already be doing. They are so simple, you won’t believe everyone else isn’t doing them.
1. Hand written thank you cards are better than emails.
2. Pick up the phone and call (not all the time, have a voice, not just Facebook)
3. Proactive Networking: Birthdays are nice, in fact they are crucial, however saying high on a random day without asking for something is the icing on the cake. This used to be called Networking. Today it’s called–well, Networking.
4. Under promise and over deliver: Surprise people with fabulous results beyond there expectations. Don’t set that bar too low as to be insincere, but give yourself some room to excel.
5. Names, names, names. Don’t forget names. Use names early and often.
6. Showing SINCERE interest in people’s kids is more important than their hobbies.
7. Follow up and follow through on your commitments to people. Unfortunately, people are used to empty promises. Surprise them with delivery.
8. Stay positive. Misery loves company but we still like to have happiness delivered our way. A smile will go a long way.
9. Make aggressive mistakes. You are going to mess up. Make sure you mess up because you tried to be kind rather because you tried to avoid trouble.
10.Give more than you ask. In fact, give way more than you ask.
Bonus: Pray for people when you tell them you will pray for them. Offer to pray for people. This will bless you more than you can imagine.
Successful people do the BIG things very well. They do the SMALL things even better and more often. Don’t feel as though you must master this list. Use it as a guideline and learn from it. Change your mindset to focus on the little things while keeping your eye on the big picture. The most important thing to remember is that sincerity goes a long way. You may find yourself in situations where you can’t sincerely execute these steps. A tough client may not seem appropriate to engage in a conversation regarding his daughters ballet recital. Don’t go there if you aren’t sincere. Make these steps a part of your mantra.
Share with me a time a sincere attempt at a nicety went wrong. How did you resolve it? Did it affect you in the future?
Rocco De Leo