How Target taught me about Self-Authenticity

I used to think I went  through fazes throughout the year: from crazy Halloween decorating,  and “spooky baking to an overbearing Christmas spirit to the  New Years organization fad.  Even the Spring “gardening” and the summer desire to make Ice Tea in bright-colored jars.  For so many years, I was astonished by the foresight and customer knowledge Target Stores possessed.  obviously they were capitalizing on the seasonal needs of their customers.  Recently, however, I read an article by Jeff Goins about the DAY AFTER CHRISTMAS.  I resonated with the anticlimactic, even empty feeling  after Christmas.  I am searching for more.  I search for more because I am accepting the wrong things as ends in themselves.  Target isn’t listening to the customer, the customer is listening to Target.  Target, is in fact the puppet master.  This isn’t Target’s fault.  This is my fault.


Self-awareness (Photo credit: Shasha ma)

What does the “Target Puppet Master” have to do with seeking our awesome self?  I have written extensively on authenticity.  Lately, I am thinking  a lot more about self-awareness, what I call “self-authenticiyty”.  I must first discover who I am are before I can be authentic.  Marketers at stores like Target create a lot of noise.  That noise becomes clutter for those working to organize their self-awareness.  It’s time to turn the volume down on what other’s tell us we should be or should want.  It’s time I listen to what I want.  If you relate to the is, get intentional in your self-awareness. Take time for yourself and be brutally honest.  This isn’t about quitting your 6-figure salary to open a shore-front pizza store.  It’s about being honest about what you want, defining it, admitting it, and planning how to achieve it.  When you know what you want, you’ll know if that desire to buy 18 different sizes of Rubbermaid storage bins serve your purpose or the Marketing department at Target.

How is 2014 different on your search for self authenticity?

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About Rocco De Leo

I am Rocco DeLeo. For years, I felt like I had so much more to offer the world than simply going to work and coming home. While I've always found my work to be engaging and rewarding, I knew I had much more to offer. Over the last few years, I've started focusing on personal development, my relationship with God, and what to do next. I write and podcast (And Dad Makes 7 Podcast) at about this journey. Mostly, I enjoy sharing the struggle, but sometimes I find some wisdom to share. My wife Jamie and I are raising a blended family with 5 children. Thankfully she stays home. When I'm not creating, I'm usually running trails, fishing with my kids, or enjoying a cigar in my backyard.

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