What’s the Deal With this Twitter Thing?

So what’s all the buzz about this Twitter thing anyway?  After all, it’s just the shortened Sit-Com version of Facebook.  Just another place to comment on the spinach fritatta you want your friends to think you ate for breakfast when in fact you had a stack of pancakes, sausage, and a blueberry muffin.  Forget sharing the truth, this is the Internet! Truth is so Analog!  Ok, so really, what is the point of Twitter?  I have been active on Twitter for an entire month, and I am a quick study.  While I am not prepared to tell the HOW of Twitter today, I am going to tell you the WHAT and the WHY.

Washington DC: Smithsonian Castle - Pile of Loot

Washington DC: Smithsonian Castle – Pile of Loot (Photo credit: wallyg)

You must be on and active on Twitter.  Whenever I meet a high level executive or have interviewed for jobs, I always ask what the person reads.  This says a lot about the person.  Do they read?  What type of material do they read that influences their thinking? In a Pre-Twitter world, knowing what they are reading at that particular time was all I could capture.  It’s important to read what people you wish to emulate and/or learn from are reading.  It simply makes sense.  Twitter gives you that option.  I love to read and hope to be a published author in the near future. Surprise, surprise, a blogger hoping to publish a book! Guy Kawasaki is extremely active sharing what he reads on Twitter. He’s not sharing other twitter feeds like “he look my neighbor planted roses last weekend”.  He’s reading piles of articles a day.  He filters out the ones he deems valuable to share, and shares them.  Simple.  Multiply that by however many people you follow.  I am always impressed by Rush Limbaugh‘s “stack of stuff” he refers to everyday on his show.  I attempted to compile a “stack of stuff” once.  I spilled coffee on 10 articles that would never have been read and was over that. I am not Rush Limbaugh or Guy Kawasaki.  I can, however, participate in the what goes into their minds.  Before Twitter, I would have had to go through Rush’s garbage to see what magazines he was reading.  Guy Kawasaki has 2 big and hungry dogs, so I was never able to go through his trash.  I can “follow” authors like Dave Ramsey, Mark Sanborn and Glen Beck.  These are people  I enjoy and from whom I have a lot to learn.
Ok, now you ask, what’s this cost me?  It costs you what you want to get out of it.  I know that sounds dangerously like that guy who wanted you to sell life insurance in the 90s.  The new cost of entry in the twitersphere is “engagement”.  This is what we as bloggers (I’m yet to have much) are seeking.  Followers are nice, but people who stick around and engage through comments are the high value targets.  They make this twitter thing fun, and can also support those providing monetized value (i.e., books, seminars, etc). I share this blog 2-4 times a week on Twitter.  I also re-tweet or share tweets several times per day.  Most of the tweets I enjoy are links to well written articles read by people I follow reading authors I NEVER would have found on my own.  In essence, Twitter provides me a FREE knowledge staff.  Twitter is my think tank. Thanks Twitter!
Share with me your favorite Twitter personalities. You can admit if it’s Kim Kardashian.  I’ll laugh, but I’ll probably follow you on twitter.

Rocco De Leo

Act Courageous and offend people

20130418-074835.jpgThere is so much to say and so much to share in today’s hyper connected world. Those of you who utliize some or all of the tools for consuming (and ultimately sharing) information are part of an ever growing intelligence the world has never seen.

Reflecting on an article about Guy Kawasaki auto tweeting during the immediate aftermath of the Boston Marathon bombing made me think of the wisdoms of Greg Gutfeld’s book The Joy of Hate. He basically states that too many people are whiners and walk around spouting phony outrage. This phony outrage has us discussing the “discussion” rather than what we should be discussing. Make sense? The unintended consequence of over thinking is that we loose our focus on what really matters. What really matters is what you and I have to say. We must walk through our days mindful of our fellow man, yet understanding that he needs (not just wants) to hear what you have to say.

I want to hear from you. Share with me a time where you had something profound to say but feared offending someone and said nothing.
Rocco De Leo