What’s the Deal With this Twitter Thing?

So what’s all the buzz about this Twitter thing anyway?  After all, it’s just the shortened Sit-Com version of Facebook.  Just another place to comment on the spinach fritatta you want your friends to think you ate for breakfast when in fact you had a stack of pancakes, sausage, and a blueberry muffin.  Forget sharing the truth, this is the Internet! Truth is so Analog!  Ok, so really, what is the point of Twitter?  I have been active on Twitter for an entire month, and I am a quick study.  While I am not prepared to tell the HOW of Twitter today, I am going to tell you the WHAT and the WHY.

Washington DC: Smithsonian Castle - Pile of Loot

Washington DC: Smithsonian Castle – Pile of Loot (Photo credit: wallyg)

You must be on and active on Twitter.  Whenever I meet a high level executive or have interviewed for jobs, I always ask what the person reads.  This says a lot about the person.  Do they read?  What type of material do they read that influences their thinking? In a Pre-Twitter world, knowing what they are reading at that particular time was all I could capture.  It’s important to read what people you wish to emulate and/or learn from are reading.  It simply makes sense.  Twitter gives you that option.  I love to read and hope to be a published author in the near future. Surprise, surprise, a blogger hoping to publish a book! Guy Kawasaki is extremely active sharing what he reads on Twitter. He’s not sharing other twitter feeds like “he look my neighbor planted roses last weekend”.  He’s reading piles of articles a day.  He filters out the ones he deems valuable to share, and shares them.  Simple.  Multiply that by however many people you follow.  I am always impressed by Rush Limbaugh‘s “stack of stuff” he refers to everyday on his show.  I attempted to compile a “stack of stuff” once.  I spilled coffee on 10 articles that would never have been read and was over that. I am not Rush Limbaugh or Guy Kawasaki.  I can, however, participate in the what goes into their minds.  Before Twitter, I would have had to go through Rush’s garbage to see what magazines he was reading.  Guy Kawasaki has 2 big and hungry dogs, so I was never able to go through his trash.  I can “follow” authors like Dave Ramsey, Mark Sanborn and Glen Beck.  These are people  I enjoy and from whom I have a lot to learn.
Ok, now you ask, what’s this cost me?  It costs you what you want to get out of it.  I know that sounds dangerously like that guy who wanted you to sell life insurance in the 90s.  The new cost of entry in the twitersphere is “engagement”.  This is what we as bloggers (I’m yet to have much) are seeking.  Followers are nice, but people who stick around and engage through comments are the high value targets.  They make this twitter thing fun, and can also support those providing monetized value (i.e., books, seminars, etc). I share this blog 2-4 times a week on Twitter.  I also re-tweet or share tweets several times per day.  Most of the tweets I enjoy are links to well written articles read by people I follow reading authors I NEVER would have found on my own.  In essence, Twitter provides me a FREE knowledge staff.  Twitter is my think tank. Thanks Twitter!
Share with me your favorite Twitter personalities. You can admit if it’s Kim Kardashian.  I’ll laugh, but I’ll probably follow you on twitter.

Rocco De Leo

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Be Different, Sincere, and Succeed: A 10 step guide on how to be an all around nice guy…or gal

We are living in a crowded age.  Busy is normal, and attention is hard to capture and keep.  You want to be noticed and MEMORABLE.  Are you doing enough? Unless you’re satisfied with a “me too” existence, you probably aren’t doing enough but are eager to learn.  Afterall, That’s the reason you’re reading this post.  Don’t worry, you can get better. You will get better. I just finished reading Michael Hyatt‘s book, Platform: Get noticed in a noisy world.  In it, he gives a detailed “how-to” on building your social media  platform and how to utilize it appropriately, intentionally  and authentically. Platform is the BIG PICTURE, 30,000 foot approach to strategically building your personal brand.   You must read it. What about the SMALLER PICTURE, the 10,000 foot level, tactical approach to getting noticed and DIFFERENTIATING yourself?  This is a simple list of things you should already be doing.  They are so simple, you won’t believe everyone else isn’t doing them.

1. Hand written thank you cards are better than emails.
2. Pick up the phone and call (not all the time, have a voice, not just Facebook)
3. Proactive Networking: Birthdays are nice, in fact they are crucial, however saying high on a random day without asking for something is the icing on the cake. This used to be called Networking.  Today it’s called–well, Networking.
4.  Under promise and over deliver: Surprise people with fabulous results beyond there expectations. Don’t set that bar too low as to be insincere, but give yourself some room to excel.
5.  Names, names, names. Don’t forget names. Use  names early and often.
6.  Showing SINCERE interest in people’s kids is more important than their hobbies.
7. Follow up and follow through on your commitments to people. Unfortunately, people are used to empty promises. Surprise them with delivery.
8. Stay positive. Misery loves company but we still like to have happiness delivered our way. A smile will go a long way.
9. Make aggressive mistakes.  You are going to mess up.  Make sure you mess up because you tried to be kind rather because you tried to avoid trouble.
10.Give more than you ask.  In fact, give way more than you ask.
Bonus:  Pray for people when you tell them you will pray for them.  Offer to pray for people. This will bless you more than you can imagine.

Successful people do the BIG things very well.  They do the SMALL things even better and more often.  Don’t feel as though you must master this list.  Use it as a guideline and learn from it.  Change your mindset to focus on the little things while keeping your eye on the big picture.  The most important thing to remember is that sincerity goes a long way.  You may find yourself in situations where you can’t sincerely execute these steps.  A tough client may not seem appropriate to engage in a conversation regarding his daughters ballet recital.  Don’t go there if you aren’t sincere.  Make these steps a part of your mantra.
Share with me a time a sincere attempt at a nicety went wrong.  How did you resolve it?  Did it affect you in the future?
Rocco De Leo